Consumers are constantly influenced through digital media, social media, advertisements and more. It’s no secret that with the rise of social media, influencer culture quickly became one of the top industries. The authentic, trustworthy, word-of-mouth power of influencers is unmatched.
During this session, we’ll uncover the ways influencers connect with their audience through data analytics. We’ll discuss the definition of success, from outputs - impressions, reach, engagement to outcomes - brand reputation, loyalty and coverage.
Sammy is a professional freestyle soccer athlete and social media content creator with a following of over 270,000 across TikTok and Instagram. After achieving 2nd place at the Red Bull Street Style USA Freestyle Soccer National Championships, he took the leap to move out to LA and pursue a living from freestyle. Since then, Sammy has been competing in numerous national and international competitions, placing in the top 4 on numerous occasions, and even having the honor of judging the 2020 Red Bull Street Style World Championships. As a freestyle soccer performer, Sammy has performed for countless sporting events and private events for world renowned clients in the sports and corporate worlds. Also, as a social media influencer, he has partnered with some of the world's biggest brands for influencer campaigns. Currently a represented commercial and film talent, Sammy has been part of multiple productions as both an actor and soccer stunt coordinator (most recently coordinating and appearing in Snake Eyes: GI Joe Origins).
Looking towards the future, Sammy is excited to continue growing his personal brand as well as his digital marketing agency, SAL Marketing, to help even more businesses reap the rewards of social media's transformational effects.
This class, workshop and/or event is for avocational purposes only. No certificate is awarded.
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