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Influencing Through Data Analytics | October 28

Free
Thursday, 28 October, 2021
5 6 pm EDT
Atlanta (Online)

About This Event

Consumers are constantly influenced through digital media, social media, advertisements and more. It’s no secret that with the rise of social media, influencer culture quickly became one of the top industries. The authentic, trustworthy, word-of-mouth power of influencers is unmatched.

During this session, we’ll uncover the ways influencers connect with their audience through data analytics. We’ll discuss the definition of success, from outputs - impressions, reach, engagement to outcomes - brand reputation, loyalty and coverage.

Takeaways

  • Discover digital marketing strategies from industry leaders
  • Learn how to utilize social media analytics
  • Understand influencer metrics in-depth

Georgia Students

This class, workshop and/or event is for avocational purposes only. No certificate is awarded.

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.