Do you struggle to write web pages, emails, blogs and other digital copy that grabs and holds attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step?
The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.
In this 2-hour workshop we’ll:
peek inside the human brain to see what people think and feel when they’re engaging with web content.
look at tested and proven psychology triggers you can use in your copy to persuade more people to buy or take other actions you desire.
You’ll learn how to use psychological triggers to:
sell without sounding like a used car salesman
connect with different emotional needs
capture and hold interest in your messages
gain the trust of your audience
overcome potential customer objections
encourage more action e.g. buying, joining, etc
General Assembly is operating under the Australia COVID guidelines with temperature checks upon arrival, NSW Gov check- in, keeping a 1.5 metre distance, resulting in a limited capacity of tickets. Hurry, tickets selling fast 💨
Simon has 20 years’ experience as a web content specialist including:
He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.
Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.