Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Students of this workshop will learn:
Please note this is an introductory workshop, no previous experience or preparation needed. Bring a laptop to class.
General Assembly is operating under the Australia COVID guidelines with temperature checks upon arrival, NSW Gov check- in, keeping a 1.5 metre distance, resulting in a limited capacity of tickets. Hurry, tickets are selling fast 🏃💨
We remain guided by the prioritisation and preservation of the safety of our community, and providing access to the best possible educational environment for our patrons. General Assembly Sydney is a registered COVID-Safe business and will be reopening gradually in 2021 with strict COVID-19 Safe policies in place: including access only for those who declare themselves symptom-free and increased cleaning standards and hygiene procedures. Please review our COVID-19 Acknowledgement before purchasing your ticket. If you have any questions or are unwell within seven days of your event, please contact email@example.com
If you have any questions please reach out to firstname.lastname@example.org
Jacalin is a multi-disciplinary creative problem solver, a business designer, an educator, a mentor, and a social entrepreneur.
Jac thinks like a business person, with the heart of a designer, her superpower is the ability to create and communicate across the lifecycle of a product, utilising Design Thinking methodology — from user research, opportunity definition, design, prototype, testing, marketing, refining design system to product retirement (or iteration!).
Through out her 15+ years experience as a designer/strategist, Jacalin has assisted start-ups, enterprises, media and digital product agencies to turn their biggest, wildest ideas into long-term viable products. She worked with companies from New York, Vancouver, Tokyo, Singapore and back home in Australia. Being multilingual also sees Jac working with companies across China and APAC, applying culturally inclusive technology and user experiences.
In 2020, Jacalin will continue to expand her passion of mentoring young professionals to tap into their full potential in this field. She’ll focus on working with purpose-driven businesses to maximise their impact by building the right team and product approach. Jac is in the process of planning her first book. Stay tuned.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.