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[IN-PERSON] Customer Journey Mapping | September 1

$50 AUD each
Wednesday, 1 September, 2021
4 6 am EDT
GA Market St
The Podium Building, Level 2, 1 Market Street
Sydney NSW 2000

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Students of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

Please note this is an introductory workshop, no previous experience or preparation needed. Bring a laptop to class.

General Assembly is operating under the Australia COVID guidelines with temperature checks upon arrival, NSW Gov check- in, keeping a 1.5 metre distance, resulting in a limited capacity of tickets. Hurry, tickets are selling fast 🏃💨

We remain guided by the prioritisation and preservation of the safety of our community, and providing access to the best possible educational environment for our patrons. General Assembly Sydney is a registered COVID-Safe business and will be reopening gradually in 2021 with strict COVID-19 Safe policies in place: including access only for those who declare themselves symptom-free and increased cleaning standards and hygiene procedures. Please review our COVID-19 Acknowledgement before purchasing your ticket. If you have any questions or are unwell within seven days of your event, please contact help@generalassemb.ly

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Jacalin Ding Photo

Head of Design @Hotelr / Design Mentor / Founder, The Rushing Hour

Jacalin is a multi-disciplinary creative problem solver, a business designer, an educator, a mentor, and a social entrepreneur.

Jac thinks like a business person, with the heart of a designer, her superpower is the ability to create and communicate across the lifecycle of a product, utilising Design Thinking methodology — from user research, opportunity definition, design, prototype, testing, marketing, refining design system to product retirement (or iteration!).

Through out her 15+ years experience as a designer/strategist, Jacalin has assisted start-ups, enterprises, media and digital product agencies to turn their biggest, wildest ideas into long-term viable products. She worked with companies from New York, Vancouver, Tokyo, Singapore and back home in Australia. Being multilingual also sees Jac working with companies across China and APAC, applying culturally inclusive technology and user experiences.

In 2020, Jacalin will continue to expand her passion of mentoring young professionals to tap into their full potential in this field. She’ll focus on working with purpose-driven businesses to maximise their impact by building the right team and product approach. Jac is in the process of planning her first book. Stay tuned.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.