Improving Customer Experience with Thick Data Insights | Online

About this workshop

Investment in big data has dominated most businesses when trying to understand the customer and brand experience. This has resulted in a very rational view of the customer and businesses have lost their human voice in their decision making. The gathering of these customer stories or thick data, has historically been outsourced to research agencies, but many marketers, UX designers, brand managers and channel managers are now wanting to learn how to have their own customer conversations so they can explore customer painpoints and solve problems quicker.

Takeaways

We will take students through the four stages of how to gather ‘thick data’ by having great Customer Conversation:

• 1. Preparation: Right Approach, Right Mindset, Right Hypotheses
• 2. Build: Defining Your Customer Persona and Building a Conversation Flow
• 3. Probe: Learning How to Ladder and Probe on Fat Words
• 4. Analyse: Writing your WOW moments and Writing your Insight

Prereqs & Preparation

This workshop is perfect for Marketers, Brand Managers, Channel Managers, UX Researchers, UX Designers, Channel Managers.