Wednesday, 8 April
12A, 45 William Street
Melbourne Australia 3000
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Investment in big data has dominated most businesses when trying to understand the customer and brand experience. This has resulted in a very rational view of the customer and businesses have lost their human voice in their decision making. The gathering of these customer stories or thick data, has historically been outsourced to research agencies, but many marketers, UX designers, brand managers and channel managers are now wanting to learn how to have their own customer conversations so they can explore customer painpoints and solve problems quicker.
We will take students through the four stages of how to gather ‘thick data’ by having great Customer Conversation:
This workshop is perfect for Marketers, Brand Managers, Channel Managers, UX Researchers, UX Designers, Channel Managers.
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