Human Centred Marketing

Melbourne campuses

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Class

Human Centred Marketing

Melbourne

Melbourne campuses

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Class

About this class

This class introduces the concept of Human Centred Marketing, a discipline that takes influence from human centred design; thinking holistically, understanding your audience and your market, not making assumptions and testing and refining.

Takeaways

  • What is Human Centred Marketing
  • Why we need Human Centred Marketing
  • How to implement Human Centred Marketing
  • Developing a Design mindset for future marketing

Prereqs & Preparation

Attendees would benefit most from this class if they have a good understanding of marketing and the marketing strategy and tactics currently employed by the organisation.

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