How to Survive and Outsmart Facebook & Instagram Algorithms | Online | January 31

$60 USD each
Monday, 31 January, 2022
3 5:30 am EST
Online

About This Workshop

There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. This is a lot of competition, which makes it extremely difficult for your posts the stand out. This impossible challenge somehow became more difficult when Facebook and Instagram announced big changes to their algorithms that control the fate of each post: when and where it shows up on the news feed in addition to who gets to see it.

As a result, brands are rightfully concerned about their presence on the platform. Even if your brand hasn’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. It has thus become more critical than ever for digital marketers and advertisers to learn how to not only survive, but also outsmart Facebook and Instagram algorithms to ensure their posts get in front of the customers’ eyes.

If you have travelled to Mainland China in the past 14 days, please declare it immediately. If you exhibit any symptoms of flu / fever, please kindly stay home and see a doctor as soon as possible. We reserve the right to request you to vacate the premises.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to: * Have your camera turned on for the entire session

  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions

  • Strong internet connection In preparation, please download Zoom**

Takeaways

  • Details and basis for the new algorithms’ changes

  • Strategies for adapting to and outsmarting these algorithms

  • Tips for expanding your reach and effectively targeting your core customer group

Preparation

This workshop will be completely live and online. In preparation, please download Zoom.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Hendric Tay Photo

Co-Founder, The Travel Intern

Life is too short not to live and travel in the moment. Travel is a big part of my life, and has taught me many valuable life lessons. Through the community at The Travel Intern, we hope to inspire more to do the same.

If you may indulge me, my loftiest dream is to set up an organisation that makes travel education possible for the less fortunate. Hoping it will inspire them to lead a more meaningful and motivated life.

I love to create, and am constantly on the lookout for the next challenge. Now, I'm on an entrepreneurship journey to create even more.

I run a travel inspiration and content marketing agency at https://thetravelintern.com

About Our Partners

NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP, over and above any other government funding. More information can be found here.

Not an NTUC Member yet? Sign up here.

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