How to Survive and Outsmart Facebook & Instagram Algorithms | Online | June 1
About This Workshop
There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. This is a lot of competition, which makes it extremely difficult for your posts the stand out. This impossible challenge somehow became more difficult when Facebook and Instagram announced big changes to their algorithms that control the fate of each post: when and where it shows up on the news feed in addition to who gets to see it.
As a result, brands are rightfully concerned about their presence on the platform. Even if your brand hasn’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. It has thus become more critical than ever for digital marketers and advertisers to learn how to not only survive, but also outsmart Facebook and Instagram algorithms to ensure their posts get in front of the customers’ eyes.
If you have travelled to Mainland China in the past 14 days, please declare it immediately. If you exhibit any symptoms of flu / fever, please kindly stay home and see a doctor as soon as possible. We reserve the right to request you to vacate the premises.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to: * Have your camera turned on for the entire session
- Have an accessible microphone
Be in a quiet, well-lit space with minimal distractions
Strong internet connection In preparation, please download Zoom**
Details and basis for the new algorithms’ changes
Strategies for adapting to and outsmarting these algorithms
Tips for expanding your reach and effectively targeting your core customer group
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session will not be recorded, however slides will be shared following the class.
About the Instructor
Stephanie Phua is the founder of Duo Studio, a social media marketing agency.
Having had hands-on experience in the industry while it was in its infancy, Stephanie was exposed to managing social media campaigns for local, regional and global clients. Today, Stephanie is focused on helping brands and creators navigate the rapidly evolving social media marketing landscape in Southeast Asia.
Stephanie drives Duo Studio’s emphasis on creative and data-driven content strategies; the agency has since serviced clients such as Disney, Uniqlo, American Express, F&N, Kao and more.
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