How to Survive and Outsmart Facebook & Instagram Algorithms | Online
21

Wednesday, 21 April

5 7:30 am EDT

$60 USD
Cost
$60 USD
Total

In Partnership With:

NTUC UTAP logo

Questions? Read our FAQs

How to Survive and Outsmart Facebook & Instagram Algorithms | Online | April 21

Stephanie Phua Photo


Founder, Duo Studio

21

Wednesday, 21 April

5 7:30 am EDT

Online

Anywhere
Online
$60 USD
Cost
$60 USD
Total

In Partnership With:

NTUC UTAP logo

Questions? Read our FAQs

About This Workshop

There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. This is a lot of competition, which makes it extremely difficult for your posts the stand out. This impossible challenge somehow became more difficult when Facebook and Instagram announced big changes to their algorithms that control the fate of each post: when and where it shows up on the news feed in addition to who gets to see it.

As a result, brands are rightfully concerned about their presence on the platform. Even if your brand hasn’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. It has thus become more critical than ever for digital marketers and advertisers to learn how to not only survive, but also outsmart Facebook and Instagram algorithms to ensure their posts get in front of the customers’ eyes.

Takeaways

  • Details and basis for the new algorithms’ changes
  • Strategies for adapting to and outsmarting these algorithms
  • Tips for expanding your reach and effectively targeting your core customer group

Preparation

This workshop will be completely live and online. In preparation, please download Zoom.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Stephanie Phua Photo

Founder,
Duo Studio

Stephanie Phua is the founder of Duo Studio, a social media marketing agency.

Having had hands-on experience in the industry while it was in its infancy, Stephanie was exposed to managing social media campaigns for local, regional and global clients. Today, Stephanie is focused on helping brands and creators navigate the rapidly evolving social media marketing landscape in Southeast Asia.

Stephanie drives Duo Studio’s emphasis on creative and data-driven content strategies; the agency has since serviced clients such as Disney, Uniqlo, American Express, F&N, Kao and more.

About Our Partners

NTUC UTAP

NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP, over and above any other government funding. More information can be found here.

Not an NTUC Member yet? Sign up here.

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