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How to Run a Damn Good Brand Project | Online | May 24

Richie Meldrum Photo

Independent Brand Strategist ,
How to Run a Damn Good Brand Project | Online
Monday, 24 May, 2021
8 10:30 pm EDT
San Jose (Online)
$ 45
USD


Total
$ 45
USD
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How to Run a Damn Good Brand Project | Online | May 24

Richie Meldrum Photo

Independent Brand Strategist ,

About This Workshop

This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.

Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.

But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.

In this 90 minute class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.

Fast paced and packed full of solid information, clear instruction and practical advice, this workshop will give you the tools you need to make your next branding project run smoothly and successfully.

This class is great for:

  • Designers
  • Marketers
  • Comms Staff
  • Brand Managers
  • Social Media Managers
  • Business Owners/Operators

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

Conducting Discovery

  • Brand Audit
  • Competitor Research
  • Site Visits
  • Data Analysis
  • Stakeholder/User Interviews
  • Benchmarking

Running a Strategy Workshop

  • Aims and Objectives
  • Set Up and Agenda
  • Facilitation
  • Tools and Materials
  • Exercises and Techniques

Writing a Brand Framework

  • Aims and Objectives
  • Content and Structure
  • Framework Presentation
  • Format and Documentation
  • Creating a Brand Identity
  • Visual Identity Design
  • Verbal Identity Development
  • Concept Presentations
  • Style Guides, Assets and Design Systems
  • Brand Rollout and Launch

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Richie Meldrum Photo

Independent Brand Strategist ,

Hello, I am Richie.

I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.

I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t.

Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps.

I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.

I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.

Talks I've done:

AGDA

Billy Blue College of Design

Design Institute of Australia

The Design Kids

The Foundry Tasmania

FuckUp Nights

General Assembly

LCI Melbourne

RMIT

Shillington Design College

Workshops I run:

How to Run a Damn Good Brand Project

How to Run a Damn Good Website Project

How to Get a Job in the Design Industry

Publications I've written for:

mUmBrella

Campaign Brief

Broadsheet

Desktop Magazine

The List

Beat

Inpress Magazine

People I've worked with:

KPMG

NAB

Australia Post

Museums Victoria

Asahi

REA Group

Guide Dogs Victoria

Design Institute of Australia

Vic Health

Community Code of Conduct

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Total
$ 45
USD

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