How to Run a Damn Good Brand Project | Online
24

Monday, 24 May

8 10:30 pm EDT

Kansas City (Online)

$45 USD
Total

Questions? Read our FAQs

How to Run a Damn Good Brand Project | Online | May 24

Richie Meldrum Photo


Independent Brand Strategist

24

Monday, 24 May

8 10:30 pm EDT

Online

Anywhere
Online
$45 USD
Cost
$45 USD
Total

Questions? Read our FAQs

About This Workshop

This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.


We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.

Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.

But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.

In this 90 minute class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.

Fast paced and packed full of solid information, clear instruction and practical advice, this workshop will give you the tools you need to make your next branding project run smoothly and successfully.

This class is great for:

  • Designers
  • Marketers
  • Comms Staff
  • Brand Managers
  • Social Media Managers
  • Business Owners/Operators

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

Conducting Discovery

  • Brand Audit
  • Competitor Research
  • Site Visits
  • Data Analysis
  • Stakeholder/User Interviews
  • Benchmarking

Running a Strategy Workshop

  • Aims and Objectives
  • Set Up and Agenda
  • Facilitation
  • Tools and Materials
  • Exercises and Techniques

Writing a Brand Framework

  • Aims and Objectives
  • Content and Structure
  • Framework Presentation
  • Format and Documentation
  • Creating a Brand Identity

  • Visual Identity Design

  • Verbal Identity Development

  • Concept Presentations

  • Style Guides, Assets and Design Systems

  • Brand Rollout and Launch

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Richie Meldrum Photo

Independent Brand Strategist

Hello, I am Richie.

I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.

I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t.

Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps.

I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.

I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.

Talks I've done:

AGDA
Billy Blue College of Design
Design Institute of Australia
The Design Kids
The Foundry Tasmania
FuckUp Nights
General Assembly
LCI Melbourne
RMIT
Shillington Design College

Workshops I run:

How to Run a Damn Good Brand Project
How to Run a Damn Good Website Project
How to Get a Job in the Design Industry

Publications I've written for:

mUmBrella
Campaign Brief
Broadsheet
Desktop Magazine
The List
Beat
Inpress Magazine

People I've worked with:

KPMG
NAB
Australia Post
Museums Victoria
Asahi
REA Group
Guide Dogs Victoria
Design Institute of Australia
Vic Health

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