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How to Pitch to a Retailer | May 10

Josanta Gray Photo

Founder and CEO, Grayscaled Media

About This Event

Are you looking to get your products in major retailers across the country?! Well you’ve come to the right place because this course will show you the art of crafting the perfect pitch to land your dream retailer!

In 2019, the National Retail Federation said that brick & mortar still accounts for 90% of total retail sales.


This course will equip you with industry lingo so you can sound like a pro, address common industry misconceptions, and tackle negotiation tactics for when you land the business!

About the Instructor

Josanta Gray Photo

Founder and CEO, Grayscaled Media

Josanta Gray Emegano is the Founder of Grayscaled Media, a boutique firm that helps indie brands navigate the gray areas of retail distribution and brand partnerships. The company was created with the intention of helping indie brands avoid costly mistakes when growing their businesses. She recently created From Gray to Green, a series of e-courses designed to help provide clarity on a variety of subjects for budding entrepreneurs.

Named the Olivia Pope of Beauty by clients, Josanta has developed retail strategies that have allowed her clients to secure distribution with Ulta, Sephora, Urban Outfitters, Target, and HSN to name a few.

Previously, Josanta was the Chief Operating Officer of Beauty Bakerie Cosmetics Brand. Prior to Beauty Bakerie, Josanta worked as a Licensing Agent at Creative Artists Agency - Global Brands Group (CAA-GBG). She was responsible for managing brands such as Gabby Douglas, Daya by Zendaya, and California Baby.

Josanta is also an internationally published writer with pieces that can be found on CBS, NBC, Grind Pretty, and many more!

Josanta holds a Masters in CommunicationManagement from the University of Southern California.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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How to Pitch to a Retailer
Monday, 10 May, 2021
6 7:30 pm EDT
GA SF (Online)
Online Class Livestream

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