How To Master Your Media Toolkit Before Talking To The Press
4

Thursday, 4 April

6:30 8 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
FREE!
Regular Ticket

In Partnership With:

The Wern logo

Questions? Read our FAQs

How To Master Your Media Toolkit Before Talking To The Press

Lucy Werner Photo


Founder, The Wern

Georgina Fuller Photo


Freelance journalist, speaker and media consultant

Nadine Sandcroft Photo


Founder, Just Entrepreneurs

Sarah Drumm Photo


News Editor, Courier Media

4

Thursday, 4 April

6:30 8 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
FREE!
Regular Ticket

In Partnership With:

The Wern logo

Questions? Read our FAQs

About This Event

Calling all bloggers/influencers, solopreneurs and entrepreneurs, as we teach you everything you need in your media toolkit before talking to the press.

We will present a mediatool kit guide 101 that will get you thinking about all the essentials you need for pitching. Next, we will be introducing you to our expert panel of journalists who will talk through how they like to be approached, what opportunities they are looking for and loads of hints, tips and takeaways to get you armed to start doing your own publicity.

If you need help driving awareness, sales or want to start building your credibility as an industry expert then this workshop is the one for you. Learning to do your own publicity is an excellent FREE skill that used effectively can grow your influence, reach, and income.

Founder of The Wern, Lucy Werner is here to teach you everything you need to know about pitching your business and brand! We will cover many aspects of pitching preparation, principles and takeaways to help you curate smart, action based and reply-worthy pitch related requests and responses that will open the communication doors needed for you to build relationships and grow your income. Hope to see you there!

About the Instructors

Lucy Werner Photo

Founder,
The Wern

Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy’s Iced Coffee, The Marshmallowist and Vinyl Me, Please.

She also consults for innovation, marketing and public relations consultancies, building their go-to market strategies, raising CEO profiles and developing their thought leadership. Lucy uses her own profile to demonstrate how other small businesses can do their own publicity and has written a ten-day e-learning course for Highbrow called How to get press for your business. She was recently shortlisted as a finalist for Growth Business Enabler from Startups.co.uk. Her first book “Hype yourself: A no-nonsense DIY PR toolkit for small businesses” is launching in January 2020.

Georgina Fuller Photo

Freelance journalist, speaker and media consultant

Georgina Fuller is a freelance journalist who writes about parenting, HR, career, leadership, equality and travel but hates writing bio’s. She has written for everyone from The Daily Telegraph, The Guardian and The Daily Mail to Red, Good Housekeeping and Marie Claire magazine. She also contributes regularly to BBC Radio 2 and is a guest lecturer in journalism at Oxford Brookes.

Nadine Sandcroft Photo

Founder,
Just Entrepreneurs

As Editor and Strategy Director, Nadine is responsible for driving the brand, content, design, and innovation strategies that Just Entrepreneurs create for our readers. Central to this is framing the problems that our readers and members face in a clear and inspirational way for the editorial team and the design team to understand and take action, to ensure that the best content and creative solutions are delivered. Previously, Nadine worked for Smarta Enterprises, where she honed her expertise in editing and brand strategy and worked with a wide range of companies, including O2, Santander and Startup Loans.

Sarah Drumm Photo

News Editor,
Courier Media

Sarah is the News Editor at Courier media, a London-based, international magazine covering small business and startups. She also heads up the company’s weekly email newsletter, Courier Weekly, and writes long form reports on consumer trends and startup culture. Prior to joining Courier, she has written for The Times, The Independent and TimeOut.

About Our Partners

The Wern

An independent consultancy in East London. Specialising in PR consultancy and training for independent businesses & entrepreneurs.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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