How To Get The Strongest ROI From Your Video Marketing in 2021 | Manchester

About this workshop

Video marketing is more important now than even before, 85% of businesses are now using video and 80% say video has directly helped increase sales. However, with so many digital channels popping up and customers expectation of bespoke video content per channel, how do you create, market & budget for videos that will cut through the noise?

Arielle from Two Giraffes, a high end video production & animation agency, will utilise their expertise to educate on how to get the strongest return on investment from you video marketing in 2021.

Learn the importance of a good brief and how it’s the driving force to video content creation & strategy. Discuss the role of each digital channel and how they drive different results as well as discuss video production budget versus the channel spend budget and the importance of balance between these two requirements.

Takeaways

• How to Write a Good Brief – The brief is the foundation and driving force to the video content creative, production, execution as well to the video spend strategy, therefore it is essential it is done with care
• Understanding the role of each digital channel and how they drive different results & require different creative to get the most ROI on spend
• Defining your Budget - Video Production Budget vs Channel Spend Budget and the importance of balancing the two requirements

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.