Overview: Are you a recent graduate looking to break into the tech scene? Or a seasoned professional ready for your next adventure? No matter where you are in your career journey, if you want to work at a startup, this is everything you need to know. We’re partnering with Planted to bring together a panel of industry experts from some of the hottest companies in New York City — they’ll give you the inside scoop on how to get your foot in the door at the startup of your dreams.
Why it Matters: No matter your professional experience, industry background, or undergraduate major, there’s room for everyone in tech — even those of us who don’t code! But although there are plenty of opportunities in the startup scene, breaking in can be tricky, especially if you have a non-technical skillset. These experts will give you the low-down on what life is really like at a fast-growing company, what they look for in their best hires, and their secrets to success for interviews and beyond.
Daniel leads technical recruitment at Headway and has five years of experience strategically aligning candidates and companies in full cycle recruitment processes. Previously, he has supported nearly 4,000 job seekers undergoing career transitions in the technology space and is a strong advocate for professionals from non-traditional backgrounds. Daniel has spoken at Advertising Week, dozens of companies across the NYC area covering topics in talent development, personal branding, and structured hiring best practices.
Katie Perry is VP of Marketing for Public.com. Public is a social investing app that makes the stock market inclusive, educational, and fun.
Prior to Public, Katie was VP of Corporate Strategy at Comscore and spent two years as a strategic marketing and communications consultant for early-stage startups and media companies. Before that, she was Head of Brand Marketing for Suzy (née Crowdtap) and was an early marketing hire at the ad agency 360i.
Follow her on Public at Public.com/katiep
Jacqui Chew is an award-winning marketing and business executive with more than two decades of experience delivering creative, data-driven strategies for venture-backed, high-growth companies. A proven positioning expert, brand builder and innovation thought-leader with P/L experience, her programs contribute to MQL growth.
A creative problem solver and convener, Jacqui believes in the potential for ideas to change the world. As licensee of TEDxAtlanta, one of the largest TED affiliates in the region, she galvanizes a team of volunteers to produce the annual TEDxAtlanta show. Under her leadership, tickets for nine of the 11 sold out weeks before. This must attend event has become the platform for tomorrow’s leaders playing host to renowned bioethicist Paul Root Wolpe, hunger eradication entrepreneur Jasmine Crowe and Ryan Gravel, the "father" of the Atlanta Beltline.
Jacqui served as senior vice president of marketing at Avertium, an award-winning cybersecurity firm where she led brand marketing, demand generation, social media, PR, sales enablement, analytics, marketing operations and communications. Jacqui spearheaded the company’s successful repositioning, messaging and rebranding and, its CRM/marketing automation platform integration. During her tenure, the firm was awarded prestigious "partner of the year" and other industry awards for excellence. She also worked cross functionally to support the acquisition of a fourth company during this period.
Previously, as CMO-in-residence at the Advanced Technology Development Center at Georgia Tech (ATDC), a globally ranked business incubator, she worked with the 170+ companies to develop their go-to-market and product strategy. During her tenure, she also developed and taught the incubator’s first strategic marketing curriculum.
Prior to ATDC, Jacqui founded iFusion, a fractional CMO consultancy for high-growth venture-backed companies. Primary client projects: positioning, messaging, customer journey mapping, marketing plan development and marketing and sales alignment. The company led the launch of more than two dozen companies/products and contributed to $100+m in funds raised.
Jacqui served in executive marketing roles at PeopleSoft (acq by Oracle), Stonesoft (acq by McAfee now Intel), Silverpop(acq by IBM) and worked, on the agency side, with IBM Global Services, The Weather Channel, KontrolFreek, MessageGears, Preparis, Venture Atlanta, EarthLink and eBay
David Belson (he/him) is a Career Coach on the NYC Outcomes team at GA, supporting immersive students in Software Engineering and UX Design with fulfilling their career goals. Before joining GA, he provided career services for STEM students in higher education and has a background in mental health.
Planted is a smart career platform that connects top business talent with exciting opportunities at growing companies looking to build unstoppable teams. We do the heavy lifting, so you can grow your career at a job you’ll love!
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.