How to Create Video Content on a Budget | Washington, D.C.
About this workshop
Everyday adults in the U.S. spend approximately 5.5 hours watching video and 1 hour each day is spent consuming video on digital devices. Now is the time for savvy entrepreneurs and businesses to use video content to promote their products and services, or for writers, bloggers, and creatives to use video to grow your communities.
This class aims to prepare you to dive into video marketing and looks at everything from how to tell your story in 60 seconds or less, to finding the right solutions for your production budget.
The following topics will be covered during this workshop:
- Learn how to use video generate leads and build community
- How to create an editorial and production calendar
- Find the right equipment for your budget
- Basic principles of storyboarding your video
- Review apps and tools to help you create social media friendly video content
- Common production mistakes
- Post-production tips
Takeaways
- How to incorporate video in your social media and content development strategy
- Understand how to communicate effectively through video
- Understand the necessary equipment to create a quality video
Prereqs & Preparation
This is a beginner class, but any experience creating video with a smartphone, tablet, or video camera is a plus