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We live in a multimedia driven world. As today’s consumers are bombarded with expensive ads, celebrity endorsements, and stunt marketing campaigns, we sometimes forget that the best emotional connection that consumers can have with brands is done through the power of a simple story.
From big brands to small brands, mastering the power of story can be the catalyst of having customers vs. passionate fans. Whatever medium you choose to tell your story, the fact remains that stories have always helped us choose the brands we invest our affection and money on, the leaders we listen to, and the way we see the world.
In this webinar, three unique storytelling experts, Kenny Nguyen of Big Fish Presentations, Brittany Hodak of Zinepak, and Dave Kerpen of Likable Media will share tips on how to master storytelling through three key marketing channels: brand collateral, presentations, and social media interactions. By learning how to master these channels, your brand will develop a customer experience that’s unforgettable and, most importantly, result in creating a fan base.
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