View All Atlanta Marketing

How Diversity Disrupts Culture | September 23

Free
Thursday, 23 September, 2021
6 7 pm EDT
Atlanta (Online)

About This Event

Join General Assembly for a discussion focused on dissecting some of the most successful digital marketing campaigns born in Metro Atlanta. During this event, you’ll connect with industry professionals to discuss the power and importance of tapping into cultural trends to market to consumers.

You’ll walk away knowing exactly what it takes to make a successful campaign and how The City Too Busy To Hate has managed to remain culturally relevant.

Takeaways

  • Understand why Metro Atlanta’s diversity is critical to modern-day digital marketing
  • Identify and implement successful campaign tactics
  • Diversify your professional network

About the Instructor

Blair Crosby Photo

Senior Manager, Culture & Engagement, Dagger

Blair Crosby, Senior Culture & Engagement Manager at Dagger (Atlanta, Ga.), is passionate about creating culturally relevant & thoughtful initiatives in the workplace and beyond. She spearheads all culture efforts for the full-service creative agency, where the work is not just about being at the cutting edge of the advertising and marketing industry, but about fostering a diverse and inclusive community, and cultivating an extraordinary internal culture to elevate the team, our community, and attract premier opportunities and talent. Born in the nation’s capital, Blair tapped into her natural propensity for service and to develop productive and meaningful relationships in guest services for ten Kimpton Hotels in Greater Washington D.C.,. She then moved upward to coordinate sales in that territory and work closely with national government and entertainment clients. Laddering successes and a broadening scope of expertise, Blair took her talents to BBDO Atlanta as part of the Account Management AT&T team, and then 24Seven, a boutique recruiting staffing firm. Before managing culture at Dagger; Blair managed day to day recruiting and assisted with diversity recruiting for the agency. A graduate of Howard University, Blair is dedicated to creating authentic relationships, curating culturally relevant initiatives and elevating her team and her community.

Jason Hood Photo

Account Director, Fitzco

Jason is an Atlanta native, born and bred, and has a deep love for the city he calls home. After attending the United States Military Academy Jason came back the Peach State to complete business school at Georgia Southern University and get his career jump started.

He has a unique passion for advertising that is born in his interest in influencer behavior through authentic and genuine cultural connections. It’s a fine line, but Jason prides himself on being able to identify relevant cultural insights that drive transformative marketing solutions. Throughout his career, Jason has contributed to brands such as Smirnoff, Shinola, NCR, Samsung, Jiffy Lube, United States Virgin Islands, and GlaxoSmithKlein.

When he isn’t servicing client teams he is most likely hanging out with his wife, energetic 3-year-old son, and their sweet dog. When they get tired of him, he loves working out and feeding his sneaker addiction.

Janelle Panebianco Photo

Senior Director, External Communications, Papa John's International

A passionate brand storyteller with fifteen years of industry experience, Janelle has lead impactful PR and marketing campaigns for the world’s best known consumer brands. Currently, as the Senior Director of External Communications for Papa John’s International, she leads communication to the brand’s external stakeholders, product and brand PR; corporate news and media relations; corporate reputation and issues management; and strategic communications campaigns.

Prior to Papa John’s Janelle was a Vice President at global agency, Weber Shandwick. Her clients included iconic consumer brands like Diet Coke, Dasani, M&M’s and Absolut. She also led multi-cultural communications work for McDonald’s, TRESemme (Unilever) and Ben’s Original (Mars Foods). She is most proud of her work last year with Mars on the name change of Uncle Ben’s to Ben’s Original, which included global research with key stakeholder groups, unveiling of a new brand purpose and a series of brand actions including community investments and outreach.

Prior to Weber Shandwick, Janelle spent 10 years at agencies in both New York and Atlanta. Her client portfolio included The Home Depot, Johnson & Johnson and Walgreens, as well as several fashion and luxury brands. She is also a diversity, equity and inclusion champion, having served as lead of DEI for Weber Shandwick’s Atlanta office as well as its black employee resource group, NOIR.

A New York native, Janelle moved to Atlanta with her husband five years ago. She is a mother of two young boys and loves to spend her free time perusing décor boutiques to feed her passion for home design.

Georgia Students

This class, workshop and/or event is for avocational purposes only. No certificate is awarded.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this event to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this event to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.