How Brands Can Work with Publishers to Deliver Successful Content
16

Monday, 16 December

6:30 8:30 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

How Brands Can Work with Publishers to Deliver Successful Content | December 16

Ingrid Kesa Photo


Director of Branded Content, Broadsheet Media

16

Monday, 16 December

6:30 8:30 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

About This Workshop

Content is the best tool you can use to build a brand, generate traffic, and earn the trust of a consumer. Brands that understand content will come out on top. Likewise, it is effective for publishers themselves.

This workshop explores how brands can leverage a publisher’s influence, authority, and cultural clout to play in different spaces and deliver messages in meaningful ways across multiple platforms and audiences.

Takeaways

  • How the marketing funnel is changing shape and why it’s necessary for brands to work with publishers
  • How to get the most out of working with publishers (making sure it’s a win-win situation for consumer, brand, and publisher alike)
  • Understanding branded content with Content Pillars; how to create content that is Engaging; Measurable and Effective)

About the Instructor

Ingrid Kesa Photo

Director of Branded Content,
Broadsheet Media

Ingrid Kesa has worked across 360 branded content campaigns with a variety of clients from Gucci to Google, spanning articles, video, social, and experiential/activation. Joining Broadsheet as Director of Branded Content in January this year, Ingrid is the organisation’s most senior creative lead, overseeing all branded content as well as a team of editors, producers, and creatives. In April she was awarded B&T’s 30 Under 30 Marketing Award. Previously working at global youth media organisation VICE as head of branded content, Ingrid more than doubled the global industry benchmark for branded content. Ingrid is especially interested in the spaces where culture, technology, and aesthetics intersect.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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