How Brands Can Work with Publishers to Deliver Successful Content | Melbourne

About this workshop

Content is the best tool you can use to build a brand, generate traffic, and earn the trust of a consumer. Brands that understand content will come out on top. Likewise, it is effective for publishers themselves.

Perfect for Branded Content Creators, Digital Marketers or Small Business owners, this workshop explores how brands can leverage a publisher’s influence, authority, and cultural clout to play in different spaces and deliver messages in meaningful ways across multiple platforms and audiences.

Takeaways

• How the marketing funnel is changing shape and why it’s necessary for brands to work with publishers
• How to get the most out of working with publishers (making sure it’s a win-win situation for consumer, brand, and publisher alike)
• Understanding branded content with Content Pillars; how to create content that is Engaging; Measurable and Effective)