Hot Tips - Creating Effective Marketing Buyer Personas | October 25

Free
Monday, 24 October, 2022
9:30 10:30 pm EDT
Perth (Online)

About This Event

"In marketing, you either speak to someone or you speak to no one".

This is a well-loved marketing mantra for Jay, our webinar host and Hustle & Hive Marketing Founder.

As marketers and business owners, we often miss the power of digital marketing when we don’t have a clear target - a marketing buyer persona. And if we don’t have personas, to who are we speaking? (hint: nobody, according to our host!)

Creating a data-driven buyer persona can be overwhelming, but it doesn’t have to be! Join us for all the hot tips to create a living, scalable marketing buyer persona, with this fun, practical, expert-led webinar.

Takeaways

  • Recognise the importance of buyer personas for your brand or business

  • Hear top buyer persona dos and don’ts from Jay, a seasoned marketing strategist for global FMCG brands.

  • Gain practical tips to build and activate your buyer personas.

Preparation

This event will be a Zoom webinar, with participant cameras and mics off (so coffee and comfy clothes are most welcome!)

Webinar information will be in your inbox around 24 hours before the webinar starts.

About the Instructor

Jay Paul Photo

Director and Founder, Hustle & Hive Marketing

Dual Aussie and Brit, Jay, is an experienced Digital Trainer & Strategist. As Founder and Director at Hustle & Hive Marketing, she works with global brands - including Procter & Gamble, Merck and GSK - delivering digital strategy, transformation and training.

Jay holds the honour of being GA Distinguished Faculty. She has developed and facilitated 80+ digital workshops and courses for over 2,500 students.

Her digital marketing superpowers include (but not limited to!):

  • Paid search and SEO strategy
  • eCommerce and DTC
  • Scalable digital test and learn strategy
  • Local-global content optimisation Fun fact: Jay is a bucket list runner - having run in France, Spain, The UK, The US, Switzerland, Canada, Australia, Thailand - and the list grows!

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.