Marketers know that social advertising is one of the most powerful channels available to businesses, but measuring and defining the ROI of social media is one of the biggest challenges facing marketers in 2018.
To help solve this challenge, Hootsuite is partnering with General Assembly to host two Social Ads Workshops on Driving Business Results with Social, in Sydney and Melbourne.
With organic reach declining, social has become a pay-to-play platform, all marketers need to track—and report on—the true impact of their social media ad campaigns.
Please join us as we dive deep into the platform strategies, metrics, KPIs, and tools to help you optimise and quantify the business impact of social ads.