Happier Customers and Better Products Through UX Research | Online
About this workshop
In today’s competitive digital landscape, listening and empathy skills are not just for research departments, they’re required in every function of the business. Too often, projects go from idea-to-market with more questions about customer needs than answers.
In this workshop, we’ll bring theory and practice together to improve your user research skills — because every marketer, designer, product manager and customer success agent can learn to ace the process of discovery. Whether you’re working on a marketing site, an enterprise product or a startup you’ll be equipped with the generative and evaluative methods to develop ideas and experiences that customers love. You’ll even get to practice moderating in a live testing environment!
Takeaways
- Build your research toolkit for generating new ideas and evaluating UX
- Set timelines and realistic expectations for your stakeholders
- Set up the right team and environment for your tests
- Review recruitment objectives and develop a solid screener
- Craft questions that lead to honest insights
- Moderate and take notes like a pro
- Use the latest tools for managing the research process
- Frame your findings and deliver an objective summary report
Prereqs & Preparation
- Bring your laptop and a smartphone
