View All Melbourne Marketing

Hack an SEO Plan in 90 Mins | Online | September 21

$35 AUD each
Monday, 20 September, 2021
9:30 11 pm EDT
Melbourne (Online)

About This Workshop

For a limited time, take advantage and learn from home using the code: FutureisBright to receive 50% off at the checkout. Sale ends on September 30**

The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it.

This is a practical, hands-on session in which you will create an SEO plan for your business.

Class schedule:

  • Keyword research
  • Define your audience
  • Research content ideas and develop SEO-focused content
  • Social media research
  • Identifying link opportunities
  • Outreach

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Tom Willis Photo

Chief Marketing Officer, LawPath

Tom Willis is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.

Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups; in 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown exponentially, assisting over 55,000 businesses, and helping save tens of millions in legal fees.

Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this workshop to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.