You’ve probably heard of growth hacking, growth marketing, but do you really understand what it is? In this evening workshop, you’ll not only learn about growth marketing and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base.
Join us and get a holistic overview of all of the different communications channels needed to launch a business successfully.
Influencer marketing - How to identify influencers inline with your brand - Tech tools available to work with influencers (like Scrunch) - How to communicate what you need and how to work with them effectively - How to measure just how influential an influencer is - Expected costs. If you don't have money how can you do co-marketing initiatives? - Bonus: Great books to read on the topic such as "The Influencer Economy." My friend actually wrote this book so I could have him give a free copy to each person that attends the workshop!
Social media (organic and paid) - How to build and nurture a community - Tools to help you manage them - The importance of bringing your online community offline for events - Basics of ad creations / pixels etc - Basics of good imagery - Basics of iteration and reporting
Traditional media - How PR ties into all of this (with some basics that might have a slight overlap with the PR workshop but not too much) - How to pitch the US and AU - how they differ
Content creation - The pillars - Distribution - organic - Distribution - paid - Effective co-marketing to grow your audience
Thought leadership - What is it - How to do it