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Originating in the start-up world, growth hacking is commonly thought of marketing on a lean budget — but there's more to it. Growth hackers go beyond paid marketing, think outside the box and leverage technology to drive more personal marketing and constantly keep testing and measuring the success of their experiments. This makes growth hacking a combination of marketers, analysts and developers.
In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base.
Please note: This session will not be recorded, however slides will be shared following the class.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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