Growth Hacking - Channel Planning For Extreme Growth

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Growth Hacking - Channel Planning For Extreme Growth

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

You’ve probably heard of growth hacking, but do you really understand what it is? In this evening workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base.

Join us and get a holistic overview of all of the different communications channels needed to launch a business successfully.

Takeaways

Influencer marketing - How to identify influencers inline with your brand - Tech tools available to work with influencers (like Scrunch) - How to communicate what you need and how to work with them effectively - How to measure just how influential an influencer is - Expected costs. If you don't have money how can you do co-marketing initiatives? - Bonus: Great books to read on the topic such as "The Influencer Economy." My friend actually wrote this book so I could have him give a free copy to each person that attends the workshop!

Social media (organic and paid) - How to build and nurture a community - Tools to help you manage them - The importance of bringing your online community offline for events - Basics of ad creations / pixels etc - Basics of good imagery - Basics of iteration and reporting

Traditional media - How PR ties into all of this (with some basics that might have a slight overlap with the PR workshop but not too much) - How to pitch the US and AU - how they differ

Content creation - The pillars - Distribution - organic - Distribution - paid - Effective co-marketing to grow your audience

Thought leadership - What is it - How to do it

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