Growing Your Business: How to Find Customers and Perfect Your Pitch
5

Tuesday, 5 December

6:30 8:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Growing Your Business: How to Find Customers and Perfect Your Pitch

Patrick Mersinger Photo


Founder, Red2Black Group

5

Tuesday, 5 December

6:30 8:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Workshop

This workshop provides the necessary skills to close your next customer and increase your revenue. In this interactive, activity-driven workshop, you’ll learn how to prepare a market strategy, build tools you need to effectively communicate with prospects and turbo-charge the growth of your startup or business. We’ll spend the evening reworking your own elevator pitch and refreshing your sales essentials. Whether you are a one-person crew or the SVP of sales, you’ll walk away with actionable tools and tactics to improve your sales and take your business to the next level.

Takeaways

  • Unpack the problem that your product is solving
  • Identify the key buyers and decision-makers for your target market
  • Build out and improve your sales essentials:
    • A clear value proposition
    • Objective questioning
    • Elevator pitch
    • Feature and benefits
    • The art of closing the deal

Prereqs & Preparation

This workshop is designed for anyone with their own product or business, eager to increase sales. If you don't have a business or product to use in class, we still invite you to join us! You can use a mock example.

What to bring to class: Please prepare and bring a elevator pitch, the type of customers you want to approach, and any decks or sales material you currently have developed.

About the Instructor

Patrick Mersinger Photo

Founder,
Red2Black Group

Patrick was most recently the Vice President of Sales for SmartBrief from 2011 to 2016, where he was able to double the organization's revenue in his time. Before, he was the Senior Director of Interactive at CLN from 2007-2011. Here he led the charge with new strategies, products and training, to engineer and oversee a 500% increase in digital sales. Patrick started at IWCO Direct in Minnesota selling direct marketing services to Fortune 500 clients when he was transferred to Washington, D.C., where he spent five years working in business development. In 2005, Patrick went to buySAFE, a start up organization in Arlington, Va., where he managed the top 50 clients representing $200 million in annual client sales. At buySAFE, Patrick launched cross-promotional marketing programs with key strategic partners including eBay, Overstock, Tias, DOBA, Zoovy and Miva. He was recognized as top revenue producer for Q2 and Q3 of 2006 before he moved with the Vice President of Overstock to Bid4Assets where he launched the private auction platform to supplement their Government Auction program.Within the first four months there Patrick was increased online auction potential revenue by 1200% while also negotiating and promoting key partnerships with Infopia, ChannelAdvisor, Marketworks.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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