Grow Your Food Business: Social Media and Blogging

Past Locations for this Workshop

Grow Your Food Business: Social Media and Blogging

Past Locations for this Workshop

ABOUT THIS workshop

Online content about food, cooking and dining out is burgeoining and you need to be digitally-savvy in communicating and promoting your venture. More and more, people are checking into restaurants digitally, following specials or the whereabouts of food trucks via Twitter, and checking blogs and websites for recipes and reviews.

Having a strong and effective online presence is essential and, in this workshop, you'll learn how to harness the power of blogging and social media to grow your food business—be it a food truck, a market stall or a food website or blog. We'll equip you with the knowledge you need to seize the opportunities and avoid the pitfalls.

TAKEAWAYS

In this three-hour session, you will learn:

  • the fundamentals of blogging in the food sector—blogging platforms, content production, topic research
  • how to set up a social media strategy—how to choose channels, build your profiles, attract and grow your audience, and assess results
  • insights and key best practices of various social media channels—Facebook, Twitter, Instagram, Pinterest, YouTube and others
  • options for monetizing your blogging and social media activities, directly and indirectly

This workshop is aimed at bloggers and writers who are currently in the food area or aspiring to break into it and wanting to build a social media following as well as owners and employees of food-related business (street traders, catering, food startups, restaurants) wanting to use social media to grow their customer base and increase loyalty.

PREREQS & PREPARATION

This is a beginner's course for those looking to get set up with a social media strategy or wishing to revamp a low-performing one. No experience is required, but a basic understanding of the social media world will help.

Preparation: None. Students can bring their laptop if they desire but a notepad and pen will do just the same. If desired, students can submit their own websites/blogs as examples to be used during the course by emailing them to the instructor a week ahead.

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