Grow Your eCommerce Strategy Through Social Media | May 18

Wednesday, 18 May, 2022
5 6 am EDT
Perth (Online)

About This Event

Online shopping as we know it has come a long way and is set to undergo even more major transformations in the coming years. Most notably, it is going social.

Social commerce is the convergence of eCommerce and social media. With social commerce, the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. With the pandemic causing an unprecedented growth in both social media usage and online shopping, eCommerce can no longer afford to operate in silos. It’s critical that any eCommerce player leverage social media as a lever to propel growth. But how can one start?

In this session, join our panel of experts as they take a deep dive into the Social Commerce phenomenon. They will weigh in on their interactions with eCommerce & social media then and now, how eCommerce and social media serve one another and social commerce’s nuanced differences across various platforms, and best practices to take your social commerce game to the next level.


Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype.

About the Instructor

Amadea Choo Photo

Head of Marketing, SHOPLINE

Global General Manager, SHOPLINE
Kush Sagar Photo

Commerce Platform Lead, Meta
Vera Yijun Wang Photo

Head of Industry, E-Commerce SEA, Global Business Solution, TikTok
Ang Wei Yi Matthew Photo

Founder & Chief Strategy Officer, All Would Envy Pte Ltd

About Our Partners

Founded in 2013 and a member of the Silicon Valley-based 500 Startups accelerator in 2014, SHOPLINE is Asia’s biggest smart commerce platform, with offices in Hong Kong, Taipei, Ho Chi Minh City, Bangkok, Guangzhou, Kuala Lumpur, Jakarta, Shenzhen, and Singapore.

SHOPLINE prioritises its merchants and aims to support brands of all sizes and across different industry verticals to achieve local and international growth in an omnichannel manner. To date, SHOPLINE has helped over 350,000 merchants start and scale their retail businesses, including well-known brands such as Miniso, Linsy, AUKEY, Olympus, Moft, MedSpa. For more information, visit

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

In Partnership With:
Can't Make It?
Follow this event to get an email the next time it’s scheduled.
Sign-up not required
Spread the Word

You May Also Like


Can't Make It?

Follow this event to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing