Whether you work in marketing, PR, or at a startup, this class will teach you how to work with influencers to achieve your marketing goals. You will learn everything from how to identify key digital influencers and bloggers in the industry to how to run effective campaigns with them.
Furthermore, you will learn best practices for how to approach influencers and how to measure performance of influencer campaigns.
Areas covered will include how to:
identify influencers that reach your target audience
approach influencers and bloggers effectively
work with influencers to achieve your desired results
partner with influencers to run campaigns that go beyond the traditional sponsored post
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
Julie Falconer is a London-based digital strategy consultant. She writes an award-winning travel blog, A Lady in London, for which she has developed a strong social media presence. Julie regularly teaches and lectures on social media and digital marketing, and helps businesses develop their online strategies. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.
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Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.