Google Tag Manager (GTM) - A Beginners Guide

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Google Tag Manager (GTM) - A Beginners Guide

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor.

Google Tag Manager is fast becoming the mots popular solution for many of these limitations. GTM makes it easy for marketers to add and update website tags including analytics, remarketing, and more – with just a few clicks, and without bugging the IT staff. This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

Takeaways

  • How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, macros and rules.
  • How marketers now can implement web analytics without IT/developers support.
  • Standard Google Analytics tags and their implementation (outside GTM)
  • Implementing Google Analytics within GTM
  • Standard page view and virtual page view tracking
  • Events, goals and goal funnel tracking
  • eCommerce tracking
  • Internal and external campaign tracking
  • How to know if you tags are working - The debugging process.
  • Web Analytics implementation best practices

Prereqs & Preparation

Participants are encouraged to bring their laptops and follow the setup process during the session with their own websites. (You are expected to have access/rights to do certain changes in your website codes)

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