Google Analytics Series: Getting Started with Google Analytics

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Google Analytics Series: Getting Started with Google Analytics | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool.

In this class, you'll get to know the basics of using Google Analytics to measure and evaluate performance, and draw insights from the data. You'll get an understanding of what Google Analytics is good at measuring and the role it should play in informing your decisions.

Takeaways

  • What Google Analytics is measuring and how it works
  • Navigating Google Analytics and finding the numbers you need
  • How to install Google Analytics on your website
  • Basics of configuring Google Analytics for more accurate data
  • Important terminology and what different numbers really mean
  • How to find insight in the default reports
  • Setting up goals and conversions in your reports

Prereqs & Preparation

  • Bring your laptop to class
  • You'll need a 'Google Account' for accessing Google Analytics. Any email address can be registered as a Google Account, and every Gmail email address is already a Google Account

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