This is the first class in our 3 part series on Google Analytics. Keen to learn more? Keep an eye out for Part 1: Getting Started with Google Analytics and Part 3: Advanced Google Analytics.
Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool.
In this class, you'll get to know the basics of using Google Analytics to measure and evaluate performance, and draw insights from the data. You'll get an understanding of what Google Analytics is good at measuring and the role it should play in informing your decisions.
Students should have some experience with Google Analytics, or have attended GA's Getting Started with Google Analytics workshop.