Google Analytics Intermediate Bootcamp | Online
About this workshop
Do you already know the basics of how to navigate most of the Google Analytics interface and what the basic reports mean? Want to learn how to use data to gain actionable insights and marketing direction?
Learn to move beyond simple trend reporting to powerful data analysis and decision support. Topics covered include Event tracking, Google Tag Manager, Attribution Modeling for Multi-Channel Marketing ROI, Custom Reports, and Advanced Segmentation.
Takeaways
- Understand event tracking as a way to create understand how users interact with your sited how this influences conversions
- Learn the basics of using Google Tag Manager for event tracking (inline forms, page scroll tracking, video views, etc)
- Understand how Segmentation adds value to your business and how to use default and custom segments for “slicing and dicing” user behavior both within a session and across sessions
- Learn how to use Google Analytics segments to create audience targeting and remarketing lists for Google Ads
- Learn how to identify if the default “attribution model” in Google Analytics is right for your business or if you should create custom models so you can better understand the contribution of different marketing channels to business ROI
- Learn how to create custom reports that can reveal information not contained in the standard Google Analytics reports (e.g. how specific organic keywords lead to conversions)
Prereqs & Preparation
- This class assumes you have a strong familiarity with Google Analytics. We encourage participants to attend a Google Analytics Bootcamp prior or test your knowledge with this quick quiz.
- Please bring a laptop computer to class (a Windows PC or MacBook)
- Have the Google Chrome Web Browser installed on your computer (https://www.google.com/chrome/browser/desktop/index.html)
- Sign up for a Google Demo Account (https://analytics.google.com/analytics/web/demoAccount)
- Ideally have access to your own company account so you can analyze your own data with segments, custom reports, attribution modeling and events
