Google Analytics for Beginners: Key Concepts and Quick Wins
7

Wednesday, 7 December

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Google Analytics for Beginners: Key Concepts and Quick Wins

Ian Howie Photo


Director, Analytics , ROI.works Search Marketing, Inc.

7

Wednesday, 7 December

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

An introduction to Google Analytics with the goal of achieving real insight into your website’s visitors, their behavior, and any patterns and trends.

Takeaways

  • Improve performance and profitability of a web business through Google Analytics
  • Measure KPIs through Google Analytics
  • Apply lean analytics principles to web analytics through smarter reporting

Prereqs & Preparation

About the Instructor

Ian Howie Photo

Director, Analytics ,
ROI.works Search Marketing, Inc.

Ian is a Digital Strategist with over 18 years worth of experience in Search, Digital Analytics and Online Conversion.

Ian has worked with a full range of clients and verticals, including: BMW, Argos, Ministry of Defence, Thompson Reuters, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic, Wicks, and EDF Energy to name just a few.

Ian has been a guest at Google's HQ in Mountain View and has attended super secret Google partner conferences.

Ian has been a contributor to the Wordtracker Academy since 2008 and had published two Wordtracker books on Google AdWords (Google AdWords PPC Masterclass and PPC Basics).

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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