Google Analytics for Beginners: Key Concepts and Quick Wins
12

Monday, 12 December

7 10 pm PST

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

Google Analytics for Beginners: Key Concepts and Quick Wins

Marina Terteryan Photo


Service Designer + Design Thinking Advocate, The Why Lab

12

Monday, 12 December

7 10 pm PST

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

About This Class

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?

That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.

This class is perfect for marketing strategists looking to improve the performance of their websites. During this class you will create a test and measurement plan. Build marketing segments in Google Analytics. And create dashboards for the top 10 most useful marketing reports in Google Analytics.

Last but not least - this is a hands on class. You’ll be paired up with an ‘analytics teammate’ in the class to work through the course material during the 3 hour class.

Takeaways

  • Create a Google Analytics test and measurement plan
  • Build segments in Google Analytics
  • Create dashboards of the top 10 most useful reports in Google Analytics

Prereqs & Preparation

  • Google Analytics deployed on your website
  • Log in to Google Analytics a minimum of one time per month to pull marketing reports
  • Interest in using Google Analytics to improve the performance of your website
  • Students should bring their laptops

About the Instructor

Marina Terteryan Photo

Service Designer + Design Thinking Advocate,
The Why Lab

Marina is a well-rounded design strategist with a deep love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on storytelling and customer journey, she employs the design thinking process to help organizations of all sizes create sustainable growth. She hosts a weekly podcast called Why Service Design Thinking, which is streamed worldwide in more than 70 countries.

She believes that the world would be a better place if every person worked by the principles of design thinking, lived by the principles of jazz improvisation, and used ergonomic standing desks.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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