Questions? Read our FAQs
Questions? Read our FAQs
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?
That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.
This class is perfect for marketing strategists looking to improve the performance of their websites.
You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Digital Marketing Consultant,
Keith Nishida is a digital marketing consultant with expertise in marketing, public relations and higher education within the creative industries. A native of California, he has had the pleasure of working for various fashion/textiles and special events companies. Over the last near-decade, Keith has taught at various universities (in CA, HI and OR...WA is on the bucket list) about subjects related to his passion- consumer behavior and the "why" behind the products we purchase. His doctoral dissertation topic was on digital influencers and content marketing. He is also a founder of an award-winning lifestyle magazine. On his spare time he likes to take long walks on the beach and spend quality time with his English Retriever, Leo.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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