Google Analytics for Beginners: Key Concepts and Quick Wins | January 30
Keith Nishida
Digital Marketing Consultant,
Nish Media
About This Class
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?
That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.
This class is perfect for marketing strategists looking to improve the performance of their websites.
You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Learn the basic setup, navigation, and interface of Google Analytics
- Get acquainted with basic terminology and understand key metrics
- Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
- Create custom segments, goals, URLs, and dashboards
- Create automated alerts and scheduled reports
- Learn to identify exceptions and surface actionable insights
- Export data for further analysis in Excel
- Design useful charts for sharing with colleagues or clients
Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- Participants who have access to a Google Analytics account will be able to follow along in their own accounts as well as explore the different configurations, settings, and activities recommended during the class.
- You do not need to have a Google Analytics account in order to attend this class.
- Please watch this Welcome to Google Analytics for Beginners video (3 min total)
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket.
About the Instructor
Keith Nishida
Digital Marketing Consultant,
Nish Media
Pronouns: He/Him/His
Keith Nishida is a digital marketing consultant with expertise in marketing, public relations and higher education within the creative industries. A native of California, he has had the pleasure of working for various fashion/textiles and special events companies. Over the last near-decade, Keith has taught at various universities (in CA, HI and OR...WA is on the bucket list) about subjects related to his passion- consumer behavior and the "why" behind the products we purchase. His doctoral dissertation topic was on digital influencers and content marketing. He is also a founder of an award-winning lifestyle magazine. On his spare time he likes to take long walks on the beach and spend quality time with his English Retriever, Leo.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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