Google Analytics Certification Bootcamp

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Google Analytics Certification Bootcamp

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

When it comes to understanding how well your website is working for you as a marketing tool, Google Analytics provides in-depth information about customers. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.

In this bootcamp you will learn the imporatance of data analytics & how it works, how to collect actionable data, read and interpret reports, and walk away with a certification.

Takeaways

  • How Google Analytics works
  • Creating a measurement plan
  • Key metrics and dimensions defined
  • Setting up basic filters
  • Setting up goals and ecommerce
  • Collecting campaign data
  • Google Analytics IQ test

Prereqs & Preparation

Please bring a laptop with Google Chrome browser.

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