Google Analytics Bootcamp | December 7
Freddie Blicher
Google Analytics Consultant,
MetroStar Systems
About This Workshop
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights.
In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.
Takeaways
- Set concrete goals and KPIs that align with your site's mission
- Know how to track goals and gain insights from reports
- Use the information from Google Analytics to improve conversions and UX
- Additional tools and resources to improve your reporting efforts
Preparation
This bootcamp is designed for anyone who has a basic understanding of Google Analytics and wants to learn how to take full advantage of the powerful analytics tool.
What to bring to class: All participants must bring their own laptop, we also recommend downloading Google Chrome. Make sure you have access to your site's Google Analytics. If you can have "Edit" permissions, even better.
About the Instructor
Freddie Blicher
Google Analytics Consultant,
MetroStar Systems
Freddie Blicher is General Assembly's Google Analytics instructor in Washington, DC, teaching both Intro to Google Analytics and Google Analytics Bootcamps. He has expertise in Google Analytics, Adobe Analytics, IBM Analytics and Webtrends and has worked with e-commerce, government and non-profit clients such as Hilton Worldwide, Audi USA, Macys.com, Marriott International, Ritz-Carlton, GSA and others.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
