Google Analytics Bootcamp
27

Thursday, 27 February

9:30 am – 4 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$250 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Google Analytics Bootcamp | February 27

Tim Brack Photo


Digital Marketing Consultant

27

Thursday, 27 February

9:30 am – 4 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$250 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Workshop

Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.

Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.

In this 6-hour bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.

Lunch will be provided, including vegetarian options. If you have any dietary requirements, please email them to sydney@generalassemb.ly at least 48 hours before class commences.

Good things come to those who learn - GA. Students who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.

Takeaways

  • In-depth understanding of how Google Analytics can improve the student’s web business.

  • Gain an in-depth understanding of how web analytics relates to business KPIs.

  • Learn how lean analytics applies to web analytics through smarter reporting.

  • Learn how to use the analytics tools for faster actionable insights.

  • Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

Preparation

A laptop is required for this workshop

  • General familiarity with the Google Analytics platform
  • Access to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)
  • Optional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords

About the Instructor

Tim Brack Photo

Digital Marketing Consultant

Tim is a Digital Marketing and Communications Consultant with over 10 years' experience running marketing campaigns and digital projects for clients in a number of industries, including education, IT security, banking, construction, retail, health care and professional services.

Tim has broad digital experience working across a wide range of functional areas including search, email, social, web, content, strategy, analytics and conversion optimisation.

While living in Cambodia and Malawi, Tim co-founded tools4dev, a free source of templates, reviews and how-to guides for international development and aid workers that focuses on practical advice.

Tim loves meeting new people and learning new things, leading him to be an organiser for TEDx events while living in Phnom Penh (Cambodia) and Lilongwe (Malawi). He was also an organiser for Nerd Night in Phnom Penh, a fortnightly event for sharing nerdy passions in the Pecha Kucha format (20 slides, 20 seconds each slide).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.