Google Analytics is the most commonly used web analytics tool in the world. But, by relying on its default settings, most digital marketers aren’t leveraging the platform to its full extent.
A detailed understanding of this leading web analytics tool gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your digital marketing campaigns.
In our hands-on Google Analytics training, you’ll learn how to take full advantage of the platform. Gain an overview of the best ways to properly set up and manage your account and increase the quality of the data you collect. You’ll leave able to turn insights into actions to drive your business forward immediately.
Optional: A Google Analytics account login for your company or website & access to Google Ads and/or Webmaster Tools.
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.
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