Google Analytics is the most commonly used web analytics tool in the world. But, by relying on its default settings, most digital marketers aren’t leveraging the platform to its full extent.
A detailed understanding of this leading web analytics tool gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your digital marketing campaigns.
In our hands-on Google Analytics training, you’ll learn how to take full advantage of the platform. Gain an overview of the best ways to properly set up and manage your account and increase the quality of the data you collect. You’ll leave able to turn insights into actions to drive your business forward immediately.
Explore the world of marketing data analytics and why it’s critical to improve your digital business in today’s global market.
Analyze the most important metrics and dimensions within the Google Analytics platform.
Navigate, manipulate, and analyze the most valuable analytics reports in order to understand:who your visitors are,how they are navigating to your site,what they are doing once they get there, andhow you are performing against your business goals.
Turn insights into action in order to make necessary changes quickly.
Class set up information will be emailed on the day of the class.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class. Please also download and save any shared materials during the session for later reference.
Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.
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