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Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights.
In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.
Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.
This bootcamp is designed for anyone who has a basic understanding of Google Analytics and wants to learn how to take full advantage of the powerful analytics tool.
What to bring to class: All participants must download Google Chrome. Make sure you have access to your site's Google Analytics. If you can have "Edit" permissions, even better.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Tony DeYoung Digital Marketing and Growth Hacking Consultant
Tony DeYoung is a hands-on digital marketing and growth hacking consultant to software companies from small startups to leading consumer software brands.
He holds a Masters in Psychology from Yale University and a Masters in Statistics from Stanford. He spends his time between city life in San Francisco and farm life in Western Sonoma.
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