Google Analytics Bootcamp
26

Saturday, 26 October

10 am – 4 pm PDT

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Google Analytics Bootcamp | October 26

Nicole Solis-Sison Photo


Creative Director , Matter Media Group

26

Saturday, 26 October

10 am – 4 pm PDT

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Workshop

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights.

In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.

Takeaways

  • Set concrete goals and KPIs that align with your site's mission
  • Know how to track goals and gain insights from reports
  • Use the information from Google Analytics to improve conversions and UX
  • Additional tools and resources to improve your reporting efforts

Preparation

This bootcamp is designed for anyone who has a basic understanding of Google Analytics and wants to learn how to take full advantage of the powerful analytics tool.

What to bring to class: All participants must bring their own laptop, we also recommend downloading Google Chrome. Make sure you have access to your site's Google Analytics. If you can have "Edit" permissions, even better.

About the Instructor

Nicole Solis-Sison Photo

Creative Director ,
Matter Media Group

Nicole Solis-Sison serves as creative director for Matter Media Group, an influencer management firm and chief executive officer/founder of Zero Waste Cart, an application centered on preventing textile waste. She has also developed virtual and augmented reality applications for companies like Gap and Google and has shown works at Yerba Buena Center of the Arts in San Francisco, California. Equity, diversity and sustainability are integral to her work in changing the way we view and engage in our communities Her understanding of digital trends and media production coupled with strategic content marketing enables her to move and shift through various industries. Digital marketing empowers the ability to create conversation and stir innovation within communities. Sharing insights and cultivating creativity are the motivating factors of nurturing the conversation through education.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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