View All Cleveland Marketing

Google Analytics Bootcamp | December 15

$250 USD each
Wednesday, 15 December, 2021
10 am – 5 pm EST
Online

About This Workshop

Google Analytics is the most commonly used web analytics tool in the world. But, by relying on its default settings, most digital marketers aren’t leveraging the platform to its full extent.

A detailed understanding of this leading web analytics tool gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your digital marketing campaigns.

In our hands-on Google Analytics training, you’ll learn how to take full advantage of the platform. Gain an overview of the best ways to properly set up and manage your account and increase the quality of the data you collect. You’ll leave able to turn insights into actions to drive your business forward immediately.

Takeaways

  • Explore the world of marketing data analytics and why it’s critical to improve your digital business in today’s global market.

  • Analyze the most important metrics and dimensions within the Google Analytics platform.

  • Navigate, manipulate, and analyze the most valuable analytics reports in order to understand:who your visitors are,how they are navigating to your site,what they are doing once they get there, andhow you are performing against your business goals.

  • Turn insights into action in order to make necessary changes quickly.

Preparation

  • A computer and a strong internet connection to maximize your learning experience.
  • General familiarity with the analytics platform.
  • Optional: A Google Analytics account login for your company or website.
  • Optional: Access to Google Ads and/or Webmaster Tools.

About the Instructor

Freddie Blicher Photo

Google Analytics Consultant, MetroStar Systems

Freddie Blicher is General Assembly's Google Analytics instructor in Washington, DC, teaching both Intro to Google Analytics and Google Analytics Bootcamps. He has expertise in Google Analytics, Adobe Analytics, IBM Analytics and Webtrends and has worked with e-commerce, government and non-profit clients such as Hilton Worldwide, Audi USA, Macys.com, Marriott International, Ritz-Carlton, GSA and others.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this workshop to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.