Google Analytics is the most commonly used web analytics tool in the world. But, by relying on its default settings, most digital marketers aren’t leveraging the platform to its full extent.
A detailed understanding of this leading web analytics tool gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your digital marketing campaigns.
In our hands-on Google Analytics training, you’ll learn how to take full advantage of the platform. Gain an overview of the best ways to properly set up and manage your account and increase the quality of the data you collect. You’ll leave able to turn insights into actions to drive your business forward immediately.
Explore the world of marketing data analytics and why it’s critical to improve your digital business in today’s global market.
Analyze the most important metrics and dimensions within the Google Analytics platform.
Navigate, manipulate, and analyze the most valuable analytics reports in order to understand:who your visitors are,how they are navigating to your site,what they are doing once they get there, andhow you are performing against your business goals.
Turn insights into action in order to make necessary changes quickly.
Freddie Blicher is General Assembly's Google Analytics instructor in Washington, DC, teaching both Intro to Google Analytics and Google Analytics Bootcamps. He has expertise in Google Analytics, Adobe Analytics, IBM Analytics and Webtrends and has worked with e-commerce, government and non-profit clients such as Hilton Worldwide, Audi USA, Macys.com, Marriott International, Ritz-Carlton, GSA and others.
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