Google Analytics is the most commonly used web analytics tool in the world. But, by relying on its default settings, most digital marketers aren’t leveraging the platform to its full extent.
A detailed understanding of this leading web analytics tool gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your digital marketing campaigns.
In our hands-on Google Analytics training, you’ll learn how to take full advantage of the platform. Gain an overview of the best ways to properly set up and manage your account and increase the quality of the data you collect. You’ll leave able to turn insights into actions to drive your business forward immediately.
Chart your own career path. Curious about digital marketing & building multichannel campaigns powered by data and customer insight? Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10-week Digital Marketing part-time course.
Explore the world of marketing data analytics and why it’s critical to improve your digital business in today’s global market.
Analyze the most important metrics and dimensions within the Google Analytics platform.
Navigate, manipulate, and analyze the most valuable analytics reports in order to understand:who your visitors are,how they are navigating to your site,what they are doing once they get there, andhow you are performing against your business goals.
Turn insights into action in order to make necessary changes quickly.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.
All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.
Jeremy is a trainer, speaker, and consultant with 20 + years of experience. He has founded two award winning agencies, and worked directly with senior management of various global brands. Jeremy has worked with Google, IBM, Microsoft, Reuters, Vodafone, Jumeirah Group, as well as many other enterprises and SMBs, and has delivered keynotes at events all across the globe, including Las Vegas, Moscow and New York.
He is currently a professor at EDHEC for the Masters in Innovation and Entrepreneurship. Jeremy is passionate about digital, teaching, training, sharing knowledge and helping people fulfil their potential.
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