Google Analytics Bootcamp | Online | December 14

$155 USD each
Tuesday, 14 December, 2021
7 pm – 1 am EST
Online

About This Workshop

This workshop is scheduled for Australian Eastern Daylight Time (AEDT), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session

  • Have an accessible microphone

  • Be in a quiet, well-lit space with minimal distractions

  • Strong internet connection

Takeaways

  • In-depth understanding of how Google Analytics can improve the student’s web business.
  • Gain an in-depth understanding of how web analytics relates to business KPIs.
  • Learn how lean analytics applies to web analytics through smarter reporting.
  • Learn how to use the analytics tools for faster actionable insights.
  • Learn how to tag marketing campaigns so they can be tracked in Google Analytics.
  • Learn how Google Analytics Remarketing Lists can power your online advertising.

Preparation

In preparation, please download Zoom and Slack

  • Have access to your Google / Universal Analytics
  • Optional: Having access to webmaster tools and / or Google AdWords

This session is not recorded however you will receive the instructor slides following the session.

About the Instructor

Briony Cullin Photo

Freelance Digital Marketer

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.